Customer contact analyses at the point of sale

Have you ever asked yourself how long the dwell time is in the various sales departments? What effect, for example, do eye-catchers such as displays have? And how high are the stopping power and conversion rate of the various sales areas?
Our customer contact analysis software supplies answers to your questions on customer behaviour. It analyses traffic patterns, information behaviour, shelf access and purchasing acts at the point of sale. In combination with integrated PoS surveys, it ...

  • reveals weaknesses in placements, ranges and products
  • provides interesting insights for category management
  • supplies information on optimum grouping of goods to supplement sales receipt analysis
  • increases customer satisfaction by reducing unnecessary time spent on searching for goods maximizes the perception and success of promotions
  • enables direct maximization of turnover and return

    • Setting up studies